{"title":"ASA Matcha","description":"\u003ch1\u003eASA Matcha for your daily matcha moment\u003c\/h1\u003e\n\u003cp\u003eAre you already a matcha lover or ready to discover this green powerhouse for yourself? Then ASA Matcha is exactly what you're looking for. This brand sources its matcha directly from family farms in Japan and is known for its high quality, fresh flavour, and vibrant green colour. Whether you enjoy traditional matcha, love making a creamy matcha latte, or use matcha in your favourite recipes, ASA Matcha lets you experience authentic Japanese matcha at its finest.\u003c\/p\u003e\n\u003ch2\u003eDirectly sourced from Japanese family farms\u003c\/h2\u003e\n\u003cp\u003eASA Matcha works closely with family farms in Uji, Shizuoka, and Kagoshima, three regions renowned worldwide for their exceptional tea. By working directly with farmers and eliminating middlemen, the matcha stays as fresh as possible and the quality of every harvest is carefully monitored. This allows you to enjoy matcha exactly as it was meant to be.\u003c\/p\u003e\n\u003ch2\u003eThe quality you can see and taste\u003c\/h2\u003e\n\u003cp\u003eGreat matcha is instantly recognisable. ASA Matcha features an intense green colour, a velvety smooth texture, and a soft, full-bodied flavour without a bitter aftertaste. Only the youngest tea leaves are selected and slowly ground into an ultra-fine powder. The result is a rich taste experience and a premium-quality matcha that fits perfectly into a conscious lifestyle.\u003c\/p\u003e\n\u003ch2\u003e100% organic matcha\u003c\/h2\u003e\n\u003cp\u003eBecause matcha involves consuming the entire tea leaf, ASA Matcha believes it is important that all products are organically certified. The matcha is carefully inspected and tested, allowing you to enjoy a pure product without unnecessary additives. This ensures you get the very best from your daily matcha ritual.\u003c\/p\u003e\n\u003ch2\u003eThe perfect match for every matcha lover\u003c\/h2\u003e\n\u003cp\u003eWhether you prefer traditional preparation methods or enjoy experimenting, ASA Matcha offers a suitable option for every preference. Ceremonial Matcha is ideal for drinking on its own and highlights the refined flavour of premium matcha. Latte Grade Matcha is perfect for creating a creamy matcha latte with milk or a plant-based alternative. If you enjoy adding matcha to smoothies, desserts, or baked goods, Culinary Matcha is an excellent choice.\u003c\/p\u003e\n\u003ch2\u003eFrom Japan to your matcha moment\u003c\/h2\u003e\n\u003cp\u003eThe entire production process takes place in Japan. The tea plants are shaded for several weeks before only the finest leaves are harvested, steamed, and processed into tencha. These leaves are then slowly ground between granite mills into the ultra-fine powder that matcha is famous for. After rigorous quality control, the matcha is brought to the Netherlands and packed in small batches to preserve optimal freshness.\u003c\/p\u003e\n\u003ch2\u003eShop ASA Matcha at Boozyshop\u003c\/h2\u003e\n\u003cp\u003eDiscover the delicious taste of authentic Japanese matcha with the carefully selected ASA Matcha collection at Boozyshop. Whether you choose a traditional matcha, a creamy latte, or a culinary variety, there is always a matcha to suit your favourite moment of the day. Order your ASA Matcha easily online at Boozyshop and enjoy great extras, such as a free gift with orders over €35, fast delivery, and personal advice from our beauty experts via chat or email. Happy shopping!\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"ASA Matcha boozyshop\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/Boozyshop_Blog_Banner_-_2026-06-11T110339.823_2048x2048.png?v=1781168628\"\u003e\u003c\/div\u003e","products":[{"product_id":"asa-matcha-matcha-latte-uji-30-gr","title":"Matcha Latte UJI 30 gr.","description":"\u003cp\u003eThe ASA Matcha Matcha Latte UJI 30 gr. is specially developed for creating delicious, creamy matcha lattes. This high-quality matcha from Uji, Japan, has a smooth flavor without overwhelming bitterness and pairs perfectly with your favorite milk. Its subtle nutty notes and vibrant green color deliver a true coffeehouse experience right at home.\u003c\/p\u003e\n\u003cp\u003eThis 100% organic matcha is naturally rich in antioxidants, L-theanine and caffeine. It provides long-lasting, steady energy and enhanced focus without the typical energy crash. Whether you prefer oat milk, almond milk or regular milk, you can prepare a delicious matcha latte in just 60 seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003especially developed for matcha lattes\u003c\/li\u003e\n\u003cli\u003esourced from Uji, Japan\u003c\/li\u003e\n\u003cli\u003e100% organic\u003c\/li\u003e\n\u003cli\u003esmooth and creamy flavor\u003c\/li\u003e\n\u003cli\u003ewithout overwhelming bitterness\u003c\/li\u003e\n\u003cli\u003esubtle nutty notes\u003c\/li\u003e\n\u003cli\u003erich green color\u003c\/li\u003e\n\u003cli\u003erich in antioxidants\u003c\/li\u003e\n\u003cli\u003econtains L-theanine and caffeine\u003c\/li\u003e\n\u003cli\u003esupports long-lasting energy and focus\u003c\/li\u003e\n\u003cli\u003eready in 60 seconds\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Pure Latte Grade Matcha Powder.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents: \u003c\/strong\u003e30 gr.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd 2 grams of matcha (approximately 1 teaspoon) to a matcha bowl.\u003c\/li\u003e\n\u003cli\u003ePour 60 ml of water at approximately 75°C over the matcha.\u003c\/li\u003e\n\u003cli\u003eWhisk the matcha in a quick W motion until a creamy foam layer forms.\u003c\/li\u003e\n\u003cli\u003eAdd your favorite milk for a creamy matcha latte.\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ASA Matcha","offers":[{"title":"Default Title","offer_id":57720965628287,"sku":"ASA-M-LA-30G-JP-UJ","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/asa-matcha-matcha-latte-uji-30-gr-71323304427903.png?v=1781255852"},{"product_id":"asa-matcha-matcha-ceremonial-uji-30-gr","title":"Matcha Ceremonial UJI 30 gr.","description":"\u003cp\u003eThe ASA Matcha Matcha Ceremonial UJI 30 gr. brings the authentic taste of premium Japanese matcha to your daily routine. This ceremonial grade matcha from Uji, Japan, is made from carefully selected first-harvest tea leaves. The result is a smooth, creamy flavor without bitterness, featuring subtle nutty notes and a vibrant green color that represents top quality.\u003c\/p\u003e\n\u003cp\u003eThis 100% organic matcha is naturally rich in antioxidants, L-theanine and caffeine. It provides long-lasting, steady energy and enhanced focus without the typical energy crash. Enjoy it traditionally as pure matcha tea or use it as the base for a creamy matcha latte. In just 60 seconds, you can enjoy a delicious matcha moment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eceremonial grade matcha\u003c\/li\u003e\n\u003cli\u003esourced from Uji, Japan\u003c\/li\u003e\n\u003cli\u003emade from first-harvest tea leaves\u003c\/li\u003e\n\u003cli\u003e100% organic\u003c\/li\u003e\n\u003cli\u003esmooth and creamy flavor\u003c\/li\u003e\n\u003cli\u003ewithout bitterness\u003c\/li\u003e\n\u003cli\u003esubtle nutty notes\u003c\/li\u003e\n\u003cli\u003evibrant green color\u003c\/li\u003e\n\u003cli\u003erich in antioxidants\u003c\/li\u003e\n\u003cli\u003econtains L-theanine and caffeine\u003c\/li\u003e\n\u003cli\u003esupports long-lasting energy and focus\u003c\/li\u003e\n\u003cli\u003esuitable as tea or a matcha latte\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Organic Ceremonial Matcha (Uji, Japan).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 30 gr.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd 2 grams of matcha (approximately 1 teaspoon) to a bowl.\u003c\/li\u003e\n\u003cli\u003ePour 60 ml of water at approximately 75°C over the matcha.\u003c\/li\u003e\n\u003cli\u003eWhisk with a matcha whisk in a quick W motion until a layer of foam forms.\u003c\/li\u003e\n\u003cli\u003eEnjoy as pure matcha tea or add your favorite milk for a creamy matcha latte.\u003c\/li\u003e\n\u003cli\u003eReady in just 60 seconds.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ASA Matcha","offers":[{"title":"Default Title","offer_id":57720965693823,"sku":"ASA-M-CE-30G-JP-UJ","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/asa-matcha-matcha-ceremonial-uji-30-gr-71323404960127.png?v=1781255877"},{"product_id":"asa-matcha-matcha-go-30-gr","title":"Matcha Go 30 gr.","description":"\u003cp\u003eThe ASA Matcha Matcha Go 30 gr. is the perfect matcha for anyone who is always on the go. No whisk, no ceremony and no hassle, simply mix and enjoy. This convenient matcha dissolves easily in cold water, milk, smoothies or yogurt, allowing you to enjoy a quick matcha boost any time of the day.\u003c\/p\u003e\n\u003cp\u003eASA Go is made from the entire tea leaf, including the stem, which naturally provides extra fiber. The flavor is fresh, smooth and without bitterness, while offering all the benefits of 100% pure green tea powder with no additives. With approximately 30 servings per package, you will always have a quick and consistent matcha within reach, wherever you are.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis matcha:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003especially designed for on-the-go use\u003c\/li\u003e\n\u003cli\u003eno whisk required\u003c\/li\u003e\n\u003cli\u003emixes easily with cold water or milk\u003c\/li\u003e\n\u003cli\u003ealso delicious in yogurt and smoothies\u003c\/li\u003e\n\u003cli\u003emade from the entire tea leaf and stem\u003c\/li\u003e\n\u003cli\u003enaturally contains extra fiber\u003c\/li\u003e\n\u003cli\u003efresh and smooth flavor\u003c\/li\u003e\n\u003cli\u003ewithout bitterness\u003c\/li\u003e\n\u003cli\u003e100% pure green tea powder\u003c\/li\u003e\n\u003cli\u003ewithout additives\u003c\/li\u003e\n\u003cli\u003eapproximately 30 servings per package\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Pure Green Tea Powder from Kagoshima, Japan.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents: \u003c\/strong\u003e30 gr.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd 1 teaspoon of matcha to a glass, shaker or bottle.\u003c\/li\u003e\n\u003cli\u003eMix with cold water and shake well, or stir into warm water with a spoon.\u003c\/li\u003e\n\u003cli\u003eThanks to its extra fine grind, the matcha mixes easily without clumps.\u003c\/li\u003e\n\u003cli\u003eAlso delicious when added to yogurt or your favorite smoothie.\u003c\/li\u003e\n\u003cli\u003eEnjoy a quick matcha boost at home, on the go or at the office.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ASA Matcha","offers":[{"title":"Default Title","offer_id":57720965726591,"sku":"ASA-A-G-30G-JP-KA","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/asa-matcha-matcha-go-30-gr-71323470594431.png?v=1781255878"},{"product_id":"asa-matcha-matcha-bowl","title":"Matcha Bowl","description":"\u003cp\u003eThe ASA Matcha Matcha Bowl is an essential tool for every matcha lover. This ceramic bowl is specially designed to help you whisk matcha into a smooth, creamy texture with a beautiful layer of foam. Whether you are a beginner or an experienced matcha enthusiast, it helps you get the most out of every matcha moment.\u003c\/p\u003e\n\u003cp\u003eThanks to its wide shape, your chasen has plenty of room to move freely, allowing the matcha to be mixed more quickly and evenly. The durable ceramic finish combines functionality with a stylish appearance, making this bowl a beautiful addition to your matcha routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis matcha bowl:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003especially designed for preparing matcha\u003c\/li\u003e\n\u003cli\u003emade from ceramic\u003c\/li\u003e\n\u003cli\u003ehelps whisk matcha into a smooth and frothy texture\u003c\/li\u003e\n\u003cli\u003ewide shape for optimal chasen movement\u003c\/li\u003e\n\u003cli\u003eensures even mixing\u003c\/li\u003e\n\u003cli\u003esupports traditional matcha preparation\u003c\/li\u003e\n\u003cli\u003edurable design\u003c\/li\u003e\n\u003cli\u003estylish appearance\u003c\/li\u003e\n\u003cli\u003eessential for every matcha lover\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 1 pc.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd 1 scoop (approximately 2 grams) of ASA Matcha to the matcha bowl.\u003c\/li\u003e\n\u003cli\u003ePour a small amount of water over the matcha.\u003c\/li\u003e\n\u003cli\u003eWhisk with a matcha whisk using a quick zigzag motion until smooth and free of clumps.\u003c\/li\u003e\n\u003cli\u003eThen add additional water or your favorite dairy or plant-based milk.\u003c\/li\u003e\n\u003cli\u003eEnjoy your perfectly prepared matcha.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ASA Matcha","offers":[{"title":"Default Title","offer_id":57720965759359,"sku":"ASA-B-C-CN","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/asa-matcha-matcha-bowl-71323575812479.png?v=1781255897"},{"product_id":"asa-matcha-matcha-scoop","title":"Matcha Scoop","description":"\u003cp\u003eThe ASA Matcha Matcha Scoop makes preparing your favorite matcha even easier. With this handy stainless steel scoop, you can accurately measure the perfect amount of matcha every time, ensuring consistent flavor and flawless preparation. No more guessing or measuring by eye.\u003c\/p\u003e\n\u003cp\u003eMade from high-quality stainless steel, this scoop combines durability with a stylish design. Its compact size makes it comfortable to hold and ideal for everyday use. 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