As I Am
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![As I Am Leave In Conditioner]()
As I AmLeave In Conditioner
9,958,22
The As I Am Leave In Conditioner is a nourishing and moisturizing conditioner that detangles your curly locks and makes them feel soft and supple. This leave-in conditioner also contains ingredients that promote your hair growth, making your hair look...
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![As I Am Rice Water Spray]()
As I AmRice Water Spray
12,9510,70
The As I Am Rice Water Spray is an absolute must-have for creating thicker and fuller hair! You simply apply this spray to your scalp to strengthen and refresh the hair. The Rice Water Spray contains just the right ratio...
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![As I Am Curling Jelly]()
As I AmCurling Jelly
9,958,22
The As I Am Curling Jelly is a moisturizer that gives your curls more definition and ensures that frizzy locks are a thing of the past. The powerful gel keeps your curls in shape for days and you don't have...
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![As I Am As I Am Rosemary Water]()
![As I Am As I Am Rosemary Water]()
As I AmAs I Am Rosemary Water
14,9512,36
The As I Am Rosemary Water is a powerful hair and scalp treatment that strengthens your hair up to 30% and deeply hydrates it. This refreshing water helps improve hair density and makes it easier to comb, while strengthening the...
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![As I Am Curl Clarity Shampoo]()
As I AmCurl Clarity Shampoo
10,959,05
The As I Am Curl Clarity Shampoo is a cleansing shampoo for curly hair, which ensures that build-up is removed from your scalp, without drying out your hair or skin. This shampoo ensures that your curls come back into shape...
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![As I Am Rice Water Micellar Shampoo]()
As I AmRice Water Micellar Shampoo
9,958,22
With the As I Am Rice Water Micellar Shampoo you let your hair come back to life! The shampoo is ideal for curly hair and will intensely hydrate and cleanse the hair. The formula contains black rice, biotin, ceramide and...
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![As I Am Rice Water Conditioner]()
As I AmRice Water Conditioner
10,959,05
The As I Am Rice Water Conditioner is a conditioner that will strengthen your hair from root to tip! The conditioner is ideal for curly hair and will intensely hydrate and detangle the hair. The formula contains black rice, biotin,...
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![As I Am Jamaican Black Castor Oil Water]()
As I AmJamaican Black Castor Oil Water
10,959,05
The As I Am Jamaican Black Castor Oil Water is an ideal spray that you can use to refresh your curls between washes. Not only does this spray make your hair moist so that you can style them again, this...
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![As I Am Rosemary Oil]()
![As I Am Rosemary Oil]()
As I AmRosemary Oil
10,959,05
The As I Am Rosemary Oil is a versatile and powerful hair treatment, specially developed for all hair types and textures. This oil promotes fuller-looking hair and minimizes the risk of breakage thanks to the strengthening effect of the ingredient,...
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![As I Am Dry & Itchy Scalp Care Oil Treatment]()
As I AmDry & Itchy Scalp Care Oil Treatment
12,9510,70
The As I Am Dry & Itchy Scalp Care Oil Treatment is a soothing oil that repairs a dry, itchy scalp and reduces dandruff. The nourishing and restorative ingredients moisturize your locks, giving your curls more definition. The hair products...
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![As I Am Curl Color Bold Gold]()
![As I Am Curl Color Bold Gold]()
As I AmCurl Color Bold Gold
10,959,05
Discover the magic of As I Am Curl Color Bold Gold, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...
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![As I Am So Much Moisture]()
As I AmSo Much Moisture
10,959,05
The As I Am So Much Moisture is a moisturizing lotion that helps to restore very dried out curls. Because your curls are soft and strong again, your curl will get more definition. Your healthy locks will glow beautifully with...
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![As I Am Rosemary Mousse]()
![As I Am Rosemary Mousse]()
As I AmRosemary Mousse
13,4911,15
The As I Am Rosemary Mousse is your secret weapon for perfectly defined and shiny curls, every day. Thanks to natural ingredients, such as rosemary extract, this mousse nourishes and hydrates your hair intensively, so that your curls not only...
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![As I Am Coconut CoWash]()
As I AmCoconut CoWash
11,499,50
The As I Am Coconut CoWash is a cleansing conditioner that you can use to refresh your curly locks between washes. Thanks to the nourishing ingredients, your hair will feel soft, clean and hydrated again, so you can get back...
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![As I Am Rosemary Conditioner]()
![As I Am Rosemary Conditioner]()
As I AmRosemary Conditioner
9,958,22
The As I Am Rosemary Conditioner is a real treat for your hair and scalp! This luxurious conditioner is enriched with powerful, natural ingredients such as rosemary, ceramides and tea tree, which together provide intensive hydration, strengthening and care for...
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![As I Am Jamaican Black Castor Oil CoWash]()
As I AmJamaican Black Castor Oil CoWash
12,9510,70
The As I Am Jamaican Black Castor Oil CoWash is a nourishing and moisturizing co-wash that keeps your hair clean between washes. This co-wash cleanses your hair and scalp in a mild way so that your hair grows faster and...
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![As I Am Hydration Elation Intensive Conditioner]()
As I AmHydration Elation Intensive Conditioner
13,4911,15
The As I Am Hydration Elation Intensive Conditioner is a nourishing conditioner that makes your locks stronger, making your natural curl look beautiful again. The moisturizing effect of this conditioner ensures that your locks feel soft and supple, without losing...
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![As I Am Jamaican Black Castor Oil Conditioner]()
As I AmJamaican Black Castor Oil Conditioner
12,9510,70
The As I Am Jamaican Black Castor Oil Conditioner is a moisturizing conditioner that makes your curls soft and smooth again. This conditioner detangles your hair, making brushing and styling easier, without damaging your hair. The hair products of As...
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![As I Am Curl Color Hot Red]()
![As I Am Curl Color Hot Red]()
As I AmCurl Color Hot Red
10,959,05
Discover the magic of As I Am Curl Color Hot Red, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...
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![As I Am Rosemary Shampoo]()
![As I Am Rosemary Shampoo]()
As I AmRosemary Shampoo
10,498,67
The As I Am Rosemary Shampoo Enriched with rosemary oil, known for its strengthening properties, leaves hair clean, hydrated and strong. This foaming formula effectively removes impurities and buildup while delivering a boost of hydration, leaving hair feeling healthy and...
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![As I Am Curl Color Copper]()
![As I Am Curl Color Copper]()
As I AmCurl Color Copper
10,959,05
Discover the magic of As I Am Curl Color Copper, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain moisture,...
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![As I Am Jamaican Black Castor Oil Masque]()
As I AmJamaican Black Castor Oil Masque
14,9512,36
The As I Am Jamaican Black Castor Oil Masque is an intensely moisturizing hair mask that infuses your locks with castor oil and vitamins to detangle your curls and give them more shine. It also softens and moisturizes your scalp,...
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![As I Am Smoothing Gel]()
As I AmSmoothing Gel
8,957,40
The As I Am Smoothing Gel is a strong gel that gives your curls more hold and ensures that they shine beautifully. In addition, this gel is easy to wash out, so you won't suffer from annoying build-up. The hair...
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![As I Am Curl Color Passion Purple]()
![As I Am Curl Color Passion Purple]()
As I AmCurl Color Passion Purple
10,959,05
Discover the magic of As I Am Curl Color Passion Purple, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...
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![As I Am Rosemary Edge Control]()
![As I Am Rosemary Edge Control]()
As I AmRosemary Edge Control
7,496,19
The As I Am Rosemary Edge Control makes your daily hair styling easy and effective. With this powerful formula you can effortlessly tame baby hairs and say goodbye to flyaways and frizz. The magical properties of rosemary are fully realized...
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![As I Am Curl Color Sassy Silver]()
![As I Am Curl Color Sassy Silver]()
As I AmCurl Color Sassy Silver
10,959,05
8,497,02Discover the magic of As I Am Curl Color Sassy Silver, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...
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![As I Am Curl Color Rose Gold]()
![As I Am Curl Color Rose Gold]()
As I AmCurl Color Rose Gold
10,959,05
Discover the magic of As I Am Curl Color Rose Gold, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...
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![As I Am Curl Color Flamingo Pink]()
![As I Am Curl Color Flamingo Pink]()
As I AmCurl Color Flamingo Pink
10,959,05
3,953,26Discover the magic of As I Am Curl Color Flamingo Pink, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...
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![As I Am Curl Color Emerald Green]()
![As I Am Curl Color Emerald Green]()
As I AmCurl Color Emerald Green
10,959,05
Discover the magic of As I Am Curl Color Emerald Green, a temporary color gel that lasts up to one wash. This gel offers medium hold and provides perfect curl definition. Thanks to the added ceramides, the product helps retain...
As I Am at Boozyshop: For Perfect Curls and Natural Hair Care
Looking for the best care for your natural curls? As I Am is the brand that is specially developed for curly and frizzy hair. With products that hydrate, define and protect, As I Am offers a complete line for the care of every curl type. At Boozyshop you will find the most popular As I Am products that ensure healthy, bouncy curls full of definition and shine.
Why Choose As I Am?
As I Am was developed by hair care experts and specifically focuses on the needs of curly and kinky hair. The brand uses high-quality, natural ingredients such as coconut oil, shea butter and aloe vera to enhance the natural beauty of curls. The products are free of sulphates, parabens and silicones, making them ideal for mild care that keeps hair healthy. And CG method proof of course! With As I Am you choose products that really work and that make your curls shine.
The Benefits of As I Am Products
As I Am products offer a range of benefits for curly and kinky hair. They help to intensively hydrate the hair, making the curls feel softer and reducing frizz. The nourishing ingredients ensure that your hair remains strong and does not dry out. In addition, the products help to define the curls, so that they remain bouncy and springy. By using As I Am regularly, you can create curls that are healthy, shiny and full of life.
Popular As I Am Products at Boozyshop
At Boozyshop, we have a selection of the most popular As I Am products that fit perfectly into your hair care routine. The As I Am Coconut CoWash is a must-have cleanser that gently cleanses the hair without drying it out. For deep hydration, you can use the As I Am Hydration Elation, an intensively nourishing mask that revitalizes the curls. The As I Am Leave-In Conditioner provides long-lasting hydration and defines the curls, while the Curling Jelly provides a firm hold and perfect definition without weighing the hair down.
How to Use As I Am Products for Best Results?
Start your routine with Coconut CoWash to gently cleanse and hydrate hair. Next, apply Leave-In Conditioner to damp hair and distribute evenly through lengths for extra nourishment and definition. For long-lasting hold and perfect curl definition, apply Curling Jelly to wet hair and then air dry or diffuse. For extra nourishment, use Hydration Elation deep conditioner weekly for intense hydration.
As I Am for Different Curl Types
As I Am offers products that are suitable for all curl types, from wavy (type 2) to frizzy (type 4). For fine and wavy hair, the light leave-in conditioners and stylers are ideal, because they do not weigh the hair down but still provide definition. For thick and frizzy hair, the rich conditioners and masks are perfect to intensively nourish and hydrate the curls. By choosing products that suit your specific curl type, you can enjoy bouncy, healthy curls that shine all day long.
Why As I Am Is Essential In Your Curly Girl Routine
As I Am offers everything you need to keep your curls healthy and defined. With carefully selected natural ingredients and formulas specially designed for curly and frizzy hair, As I Am ensures that your curls are optimally cared for. By using the products regularly, you maintain the natural shape and shine of your curls without drying out or frizzing. As I Am is indispensable for anyone who wants to get the most out of their natural hair.
Shop As I Am at Boozyshop
Discover the power of As I Am at Boozyshop and give your curls the care they deserve. Our carefully curated range offers products for every step in your curl routine, from cleansing and conditioning to styling and hydration. Take advantage of our fast delivery and receive a free gift with orders over €35. Do you have questions about which As I Am products suit your curl type best? Our team of beauty experts are ready to help you via chat or email. Shop As I Am at Boozyshop now and discover the true beauty of your natural curls!