As I Am

  • As I Am Leave In Conditioner

    As I AmLeave In Conditioner

    0 reviews

    In stock

    9,958,22

    The As I Am Leave In Conditioner is a nourishing and moisturizing conditioner that detangles your curly locks and makes them feel soft and supple. This leave-in conditioner also contains ingredients that promote your hair growth, making your hair look...

  • Out of stock As I Am Rice Water Spray

    As I AmRice Water Spray

    0 reviews

    Out of stock

    12,9510,70

    The As I Am Rice Water Spray is an absolute must-have for creating thicker and fuller hair! You simply apply this spray to your scalp to strengthen and refresh the hair. The Rice Water Spray contains just the right ratio...

  • As I Am Curl Clarity Shampoo

    As I AmCurl Clarity Shampoo

    0 reviews

    In stock

    10,959,05

    The As I Am Curl Clarity Shampoo is a cleansing shampoo for curly hair, which ensures that build-up is removed from your scalp, without drying out your hair or skin. This shampoo ensures that your curls come back into shape...

  • As I Am Jamaican Black Castor Oil Water

    As I AmJamaican Black Castor Oil Water

    0 reviews

    In stock

    10,959,05

    The As I Am Jamaican Black Castor Oil Water is an ideal spray that you can use to refresh your curls between washes. Not only does this spray make your hair moist so that you can style them again, this...

  • As I Am Curling Jelly

    As I AmCurling Jelly

    0 reviews

    In stock

    9,958,22

    The As I Am Curling Jelly is a moisturizer that gives your curls more definition and ensures that frizzy locks are a thing of the past. The powerful gel keeps your curls in shape for days and you don't have...

  • As I Am Dry & Itchy Scalp Care Oil Treatment

    As I AmDry & Itchy Scalp Care Oil Treatment

    0 reviews

    In stock

    12,9510,70

    The As I Am Dry & Itchy Scalp Care Oil Treatment is a soothing oil that repairs a dry, itchy scalp and reduces dandruff. The nourishing and restorative ingredients moisturize your locks, giving your curls more definition. The hair products...

  • As I Am Rice Water Micellar Shampoo

    As I AmRice Water Micellar Shampoo

    0 reviews

    In stock

    9,958,22

    With the As I Am Rice Water Micellar Shampoo you let your hair come back to life! The shampoo is ideal for curly hair and will intensely hydrate and cleanse the hair. The formula contains black rice, biotin, ceramide and...

  • As I Am Hydration Elation Intensive Conditioner

    As I AmHydration Elation Intensive Conditioner

    0 reviews

    In stock

    13,4911,15

    The As I Am Hydration Elation Intensive Conditioner is a nourishing conditioner that makes your locks stronger, making your natural curl look beautiful again. The moisturizing effect of this conditioner ensures that your locks feel soft and supple, without losing...

  • As I Am Rice Water Conditioner

    As I AmRice Water Conditioner

    0 reviews

    In stock

    10,959,05

    The As I Am Rice Water Conditioner is a conditioner that will strengthen your hair from root to tip! The conditioner is ideal for curly hair and will intensely hydrate and detangle the hair. The formula contains black rice, biotin,...

  • As I Am Coconut CoWash

    As I AmCoconut CoWash

    1 review

    In stock

    11,499,50

    The As I Am Coconut CoWash is a cleansing conditioner that you can use to refresh your curly locks between washes. Thanks to the nourishing ingredients, your hair will feel soft, clean and hydrated again, so you can get back...

  • As I Am So Much Moisture

    As I AmSo Much Moisture

    0 reviews

    In stock

    10,959,05

    The As I Am So Much Moisture is a moisturizing lotion that helps to restore very dried out curls. Because your curls are soft and strong again, your curl will get more definition. Your healthy locks will glow beautifully with...

  • As I Am Jamaican Black Castor Oil Masque

    As I AmJamaican Black Castor Oil Masque

    0 reviews

    In stock

    14,9512,36

    The As I Am Jamaican Black Castor Oil Masque is an intensely moisturizing hair mask that infuses your locks with castor oil and vitamins to detangle your curls and give them more shine. It also softens and moisturizes your scalp,...

  • As I Am Jamaican Black Castor Oil Conditioner

    As I AmJamaican Black Castor Oil Conditioner

    0 reviews

    In stock

    12,9510,70

    The As I Am Jamaican Black Castor Oil Conditioner is a moisturizing conditioner that makes your curls soft and smooth again. This conditioner detangles your hair, making brushing and styling easier, without damaging your hair. The hair products of As...

  • As I Am Jamaican Black Castor Oil CoWash

    As I AmJamaican Black Castor Oil CoWash

    0 reviews

    In stock

    12,9510,70

    The As I Am Jamaican Black Castor Oil CoWash is a nourishing and moisturizing co-wash that keeps your hair clean between washes. This co-wash cleanses your hair and scalp in a mild way so that your hair grows faster and...

  • As I Am Smoothing Gel

    As I AmSmoothing Gel

    0 reviews

    In stock

    8,957,40

    The As I Am Smoothing Gel is a strong gel that gives your curls more hold and ensures that they shine beautifully. In addition, this gel is easy to wash out, so you won't suffer from annoying build-up. The hair...

  • As I Am Curl Color Copper As I Am Curl Color Copper

    As I AmCurl Color Copper

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Copper, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain moisture,...

  • As I Am Curl Color Bold Gold As I Am Curl Color Bold Gold

    As I AmCurl Color Bold Gold

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Bold Gold, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • As I Am Curl Color Hot Red As I Am Curl Color Hot Red

    As I AmCurl Color Hot Red

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Hot Red, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • As I Am Curl Color Rose Gold As I Am Curl Color Rose Gold

    As I AmCurl Color Rose Gold

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Rose Gold, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • As I Am Curl Color Cool Blue As I Am Curl Color Cool Blue

    As I AmCurl Color Cool Blue

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Cool Blue, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • Last stock! As I Am Curl Color Passion Purple As I Am Curl Color Passion Purple

    As I AmCurl Color Passion Purple

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Passion Purple, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • As I Am Curl Color Flamingo Pink As I Am Curl Color Flamingo Pink

    As I AmCurl Color Flamingo Pink

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Flamingo Pink, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • As I Am Curl Color Sassy Silver As I Am Curl Color Sassy Silver

    As I AmCurl Color Sassy Silver

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Sassy Silver, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • Last stock! As I Am Curl Color Minty Mermaid As I Am Curl Color Minty Mermaid

    As I AmCurl Color Minty Mermaid

    0 reviews

    In stock

    10,959,05

    Discover the magic of As I Am Curl Color Minty Mermaid, a temporary color gel that lasts up to one wash. This gel offers medium hold and ensures perfect curl definition. Thanks to the added ceramides, the product helps retain...

  • As I Am Curl Color Emerald Green As I Am Curl Color Emerald Green

    As I AmCurl Color Emerald Green

    0 reviews

    In stock

    10,959,05

    Ontdek de magie van As I Am Curl Color Emerald Green, een tijdelijke kleurgel die tot één wasbeurt blijft zitten. Deze gel biedt medium fixatie en zorgt voor perfecte kruldefinitie. Dankzij de toegevoegde ceramiden helpt het product vocht vast te...

As I Am at Boozyshop

As I Am offers high-quality hair care products specially developed for curly hair. These products, such as the As I Am shampoo and conditioner, are perfect for the Curly Girl Method. Discover the As I Am range at Boozyshop and care for your curls like never before.

The Origin of As I Am

As I Am was founded by Dr. Ali N. Syed, a chemical engineer with a passion for hair care. With years of experience in the hair industry, he decided to develop products specifically targeted to the unique needs of curly hair. As I Am’s goal is to provide high-quality and effective hair care that nourishes, hydrates and defines curly hair.

What Makes As I Am Unique?

As I Am offers a wide range of products designed to nourish, hydrate and protect every type of curl. The products contain natural ingredients such as coconut oil, shea butter and amla extract, which help to define and condition your curls. From the popular As I Am shampoo and conditioner to intensive treatments such as the As I Am hair mask, you will find everything you need for a complete hair care routine.

Curly Girl Method with As I Am

All As I Am products are formulated to conform to the Curly Girl Method. This means they are free from harmful ingredients such as sulphates, silicones and parabens, which can dry out and damage curly hair. Instead, they contain nourishing oils and extracts that enhance your hair’s natural texture and help to reduce frizz. This makes them completely curly girl proof.

Frequently Asked Questions about As I Am

Where do the ingredients in As I Am products come from?

As I Am uses natural and organic ingredients that are carefully selected to optimally care for curly hair. These ingredients are sustainably sourced to promote both the health of your hair and the environment.

How do I use the As I Am shampoo and conditioner?

Start by applying As I Am shampoo to wet hair. Gently massage into scalp to remove dirt and product residue, then rinse thoroughly. Next, apply As I Am conditioner, distributing evenly through hair, concentrating on ends. Leave on for a few minutes to detangle and soften before rinsing. This routine will help maintain healthy, bouncy curls.

Are As I Am products suitable for the Curly Girl Method?

As I Am products are fully suitable for the Curly Girl Method. They do not contain sulfates, silicones, parabens or other harmful ingredients that can dry out or damage curly hair. Instead, they are enriched with natural oils and extracts that promote the natural texture and health of your curls. This allows you to use As I Am products in your hair care routine with confidence.

Can I use the As I Am hair mask weekly?

Designed for weekly use, the As I Am hair mask provides deep hydration and repair for curly hair. For best results, apply the mask to clean, damp hair and leave on for 10-15 minutes before rinsing thoroughly. This weekly treatment helps keep your curls healthy, hydrated and shiny, while also reducing frizz and breakage.

Are As I Am products vegan and cruelty-free?

As I Am products are both vegan and cruelty-free. This means that they do not contain any animal ingredients and are not tested on animals. The brand is committed to ethical and sustainable beauty, so you can enjoy their hair care products with peace of mind, knowing that they do not harm animals or the environment.

Shop As I Am at Boozyshop

Are you convinced of the benefits of As I Am? Then quickly order your favorite products at Boozyshop, the online beauty shop for all your hair care. At Boozyshop you benefit from many advantages, such as a free gift with a purchase of €35 or more and fast delivery. In addition, you can go to Boozyshop for advice and tips about the Curly Girl Method and the products of As I Am. Order your As I Am products at Boozyshop today and enjoy beautiful, healthy curls!

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